Protective Shampoo for Colored and Bleached Hair - Be Pure

Be Pure

Protective shampoo for colored and bleached hair

Cleansing and protection of the cosmetic color: designed for hair stressed by dyes or discolorations, the Be Pure protective shampoo represents a functional treatment to protect the hair after the coloring service. Its formula, rich in organic pomegranate and calendula extract, guarantees a moisturizing and restructuring action, protects from UV rays and provides maximum brilliance, preventing color fading.

Gentle and stress-free cleansing for dyed or bleached hair

The organic pomegranate extract and calendula nourish and protect the cosmetic color

The fiber is hydrated and restructured

Formula 100% made in Italy, rich in organic extracts for Be Pure protective shampoo:

Organic Pomegranate Extract: fruit rich in Vitamins A, C, E, iron and antioxidants, gives vigor and nourishment to hair exploited or weakened by chemical treatments.

Biological calendula: known in the cosmetic field for its strengthening, antiseptic and anti-inflammatory virtues, calendula has numerous active ingredients that nourish the hair and prevent loss of intensity and color fading.

SLS-free, Sles-free, Paraben-free, Dye-free, Silicone-free, Hypo-allergenic fragrance, Mineral oil-free.